Tiffany & Co. & Nike Collab
Tiffany & Co.’s spin on the Nike Air Force 1 was poised to be, as the collaborative campaign states, “legendary.” Two titans of taste taking on one of the world’s most popular sneakers — slam dunk, no?
Depends who you ask. Folks on social media have some thoughts. But me? Tiffany & Nike’s AF1 is as good as luxury sneaker collabs get.
There’s a lot to like here, even on a purely objective level. Let’s see: an incredibly wearable shoe made of cushy black suede, thoughtfully accented with grain leather, rope laces, a Tiffany Blue-tinged Swoosh, and, for good measure, chunks of silver embedded into the heel.
You don’t really see big ticket footwear drops with this much restraint. And you definitely never see sneaker collaborations at this scale with prices this reasonable.
$400 is a lot for a shoe, no doubt, but remember that prices for Dior’s Air Jordan 1 began at $2,000 and the Louis Vuitton Nike Air Force 1 tipped the scales with a whopping $2,750 price tag. Yes, the Louis Vuitton AF1 was manufactured in LV’s facilities with LV textiles but that’s still quite a leap.
Not that either pair was attainable through normal methods, of course: they all sold out instantly. Expect Tiffany’s Nike AF1 to do the same.
The raffle on Tiffany’s website, for instance, was immediately flooded with entrants. Note that with only 1,837 pairs ever to be produced, Tiffany’s AF1 was never destined to be around for long.
Despite all of this, despite the admirably approachable design, the not-so-crazy price tag, and the nifty accessories offered separately for true aficionados, the general sentiment about the Tiffany x Nike AF1 is… underwhelmed.
Instagram comments alone range from “the box [is] the nicest thing about this” and “Why not make them white?” to “I’ve never wanted a shoe less” and “Very underwhelming.”
And that’s some of the tamer reactions. But would anyone really have been happy with anything else?
